Jafari Hats: Professional Sun Protection. Unmatched Island Style.
Unlock the Secrets to Stylish Sun Protection
Read our exclusive guide to discover the immense value of eco-friendly outdoor hats. Learn how to choose the perfect headwear that aligns with your adventurous lifestyle and fashion preferences.
Eco-Friendly Protection for the Florida Lifestyle
From the salt air of the Keys to the humidity of Orlando, Jafari Hats are engineered to withstand the unique elements of the Sunshine State.
- Sustainable by Design: We use eco-conscious materials like Cattail fiber and Hollow straw to create headwear that supports both your active lifestyle and environmental values.
- Florida-Tested Durability: Our hats provide superior sun protection and are built to handle the heat, wind, and moisture found in Miami, Fort Lauderdale, Tampa, and beyond.
- Style Without Compromise: Choose from a wide range of designs from classic lifeguards to rugged Aussie styles tailored for outdoor enthusiasts who refuse to choose between fashion and functionality.
31 Years of Florida Excellence.
Since 1976, Hardware Mercantile International (HMI) has been a leader in high-performance gear. Under the leadership of Daren Sherwood a lifelong surfer and fisherman.we bridge the gap between rugged durability and coastal fashion. We don’t just sell hats; we manufacture the standard for Florida’s outdoor workforce and enthusiasts.
4-Way Sustainable Straw Technology.
Most straw hats fail in the Florida humidity. Ours are built differently.
The 4 Material Types:
Cattail Fiber
Ultra-durable and water-resistant for heavy salt-air exposure.
Hollow Straw
Maximum airflow and feather-light feel for the hottest Orlando afternoons.
Cattail & Hollow Hybrid
The perfect balance of structure and breathability.
Premium Hand-Woven Straw
Classic style with reinforced UV-blocking properties.
The Jafari Edge: Every hat features our signature under-brim lining to eliminate glare and provide maximum UPF protection.
Want to learn more about our manufacturing process and outdoor style tips?
Eco-Friendly Hats
Engineered for the Elements. Styled for the Coast.
Select your style and discover why Jafari Hats is the gold standard for Florida outdoor headwear.
Category: Lifeguard Hats
The Ultimate Protection
Our #1 bestseller. Wide-brim coverage with high-performance under-brim lining to eliminate water glare.
Category: Straw Hats
The Island
Essential
Lightweight, breathable, and crafted from 100% natural fibers for maximum airflow.
Category: Cloth Hats
The Versatile Explorer
Packable, washable, and durable. Perfect for hiking, camping, and everyday sun safety.
Category: Aussie Hats
The Rugged Outdoorsman
Tough, weather-resistant designs built for the boat or the backcountry.
Can't find what you're looking for?
Custom Branding & Wholesale Solutions
Looking to outfit your fishing charter, resort, or retail shop? HMI provides specialized bulk ordering and custom under-brim branding. With 30+ years of importing power and a national sales force, we handle everything from small local batches to international distribution.
Benefits:
- No minimum order for wholesale accounts.
- Fast shipping from our Margate, FL warehouse.
- Custom design consultations available.
Local Service. National Scale.
While our roots are in Margate, we serve the entire Sunshine State with rapid shipping and local expertise.
Hardware Mercantile International is a leader in eco-friendly outdoor hats, based in Margate, serving Miami, Fort Lauderdale, Fort Myers, Jacksonville, The Florida Keys, Tampa, and Orlando.